Tiger Brand Turns 100!

In October of 1923, the American Steel & Wire company (a division of US Steel) submitted a trademark for Tiger® Brand mining cables. There is no record as to why a Tiger was chosen. The brand was originally applied to the company’s two main product lines - wire rope and jacketed electrical cables.

As underground coal mining equipment was electrified, Tiger Brand power cables were developed to support the dynamic equipment applications of this harsh environment. In the 1930s, the company name was changed to USS American Electrical Wire & Cable but the Tiger Brand name stayed the same. Through the Great Depression, World War II, America’s rise to global superpower and the baby boom, American Electrical Wire & Cable perfected the art of manufacturing Tiger Brand jacketed power cables for mining applications. The brand became so popular with customers that, in 1954, the company changed names again to USS Tiger Brand Electrical Wire & Cable.

Today, Tiger Brand is recognized as the high-quality leader in the North American surface and underground mining market, with a focus on supporting safer, more productive mining.

“After 100 years of continuous operation, Tiger Brand is well positioned to support the next generation of mining operations around the world,” says AmerCable President Paul Davis. “As the world continues to change, the need for ore and minerals will conntinue to drive the mining industry and Tiger Brand will be  leading the way!”